One of the most important metrics when it comes to judging your TikTok success is how many likes your content gets. If you don’t get many likes, then it feels like the community is judging your content harshly, but if you can see the likes pouring in, you know that you’re supported and that your content is working for its intended demographic.
With that in mind, you might be wondering how it’s possible to amass more likes on your TikTok content. It’s not always easy, especially if you want to do it as naturally and organically as possible, but it is achievable with the right amount of dedication and a little luck. Here’s how you can get more likes on your TikTok content and elevate your profile on the platform to the next level.
Build your TikTok followers
With more TikTok followers comes more likes; that stands to reason. If more people are seeing your videos, then more people will engage with them. That’s why one of the most effective ways to build up TikTok likes is to amass more followers.
There are a number of ways you can do this. One is to use a free follower service like FreeTikFollowers, which can fill your account with organic followers and give you lots more people to engage with your content. You can also use engagement, trending topics, and other tactics to get yourself more followers. However you do it, remember that TikTok followers and likes are symbiotically linked!
Create great content that hits trends
TikTok is all about what’s currently trending. It’s pretty much impossible to accurately predict what’s going to trend on the platform. While big cultural phenomena like Netflix’s hit show Squid Game or current events like the COP26 conference will certainly do big numbers on TikTok, there are just as many hashtags that come out of nowhere and aren’t predictable.
That’s why before you post content, you need to check the trending topics section for inspiration and where to base your next video. When you’ve decided what you want to make, be sure to emphasise quality and consistency. Edit your videos properly, add the right music and filters, and make sure to make yourself stand out amongst the crowd!
Don’t try to go for every demographic
Every TikTok content creator has a niche to occupy. It’s very rare that a creator or influencer can target wide-ranging demographics with their content; usually, the videos you create will appeal to a specific subsection of people. That’s fine, and it’s actually something you should be embracing. You’ll get more likes if people sincerely enjoy your video rather than simply passively consuming it and moving on, after all.
Finding your target niche on TikTok isn’t always easy, but it’s worth doing if you want to be successful. Think about what kind of content you create and where it would best be targeted. For example, if you routinely feature chart music in your videos, you’re probably not aiming at the specialist music crowd. Similarly, if you want to make dance challenge videos, you’ll find that the section of the TikTok audience not interested in that content will be alienated. That’s fine; TikTok is all about making sure your content ends up on certain users’ For You pages, after all!
Don’t just settle for likes
A huge amount of likes without anything to back them up won’t get you very far on TikTok. As with other social media platforms, it’s not just about the numbers you’re getting; it’s also about whether you’ve got the engagement to reinforce them. This means comments from followers who will regularly watch your content rather than likes from people who won’t ever see anything you make again.
That’s why, if a video is getting a lot of likes, it’s important to engage with the people who are commenting on your video. They’re the ones who have bothered to actually type something in response to your content rather than just tapping an icon, so they’re the ones you need to be focusing on. Likes are important, but engagement is what will bring you long-term success and lasting appeal on TikTok.
Don’t get shadowbanned
If you want to keep the TikTok likes pouring in, then there are behaviours you need to avoid as well as things you need to do. One of these is getting shadowbanned, which is kryptonite for your like and follower counts. If you’ve ever noticed a sudden, inexplicable drop in your TikTok numbers and you can’t find a concrete reason, then you might have been shadowbanned.
You can avoid this happening to you in a number of ways. While it’s important to post on TikTok regularly, you should make sure you’re not spamming content, because this can make the algorithm think you’re a spam bot. You should also refrain from creating any content that violates any of TikTok’s community rules and guidelines, as this will very likely result in a near-immediate shadowban for you.
While it might sound like slightly wishy-washy advice, being yourself is actually a very powerful tool on TikTok. This is a platform that values the authenticity of its users more than any other social media app does; TikTok has a predominantly young audience, and Gen Z is more interested in who you are and what you have to say than the fake ways in which you could potentially present yourself to the world.
This means that “being yourself” is a philosophy you should be using in all aspects of TikTok. From your profile to the content you’re creating, make sure your identity on TikTok is authentic, real, and relatable. This will ensure that users view your content and see that you’re not just trying to build an artificial profile for yourself; you’re engaging in real creative endeavours, which is an important look for TikTok success.