Social Media

If there’s one thing that could be said to be absolutely central to TikTok’s identity as a platform, it’s music. The app got its start as a lip-syncing platform where people could mime along to their favourite songs, and indeed, that’s still one of the most popular types of video you’re likely to see on TikTok. Content creators still make videos soundtracked by the hottest songs around right now, and TikTok is even a tastemaker when it comes to the… 

If a social media platform is going to remain competitive with its rivals, then it needs to keep introducing new features. That’s what led Instagram to create Reels back in 2020, with the platform aiming to keep up with TikTok, which is still in its ascendancy right now. If a platform doesn’t continually add new features, then there’s a good chance it could stagnate, meaning that users will depart from it en masse. Obviously, that’s not what social media platforms… 

There’s no doubt that social media is one of the most prevalent and dominant forces in the online world today. Whether it’s the monolith that is Facebook or the up-and-coming challenger TikTok (or, indeed, any number of other hugely popular platforms), social media dictates many aspects of our lives. Plenty of people get their news about current events and the world around them from social media, despite the dangers that poses, and relationships are made and broken on social media… 

If there’s one thing that is of critical importance in today’s social media age, it’s accessibility. Society is slowly becoming aware of issues that might not have come to light a decade ago, and those issues are affecting many potential social media users who want to be able to get the best experience out of their apps just like anybody else would. That’s why many social media apps are changing their accessibility guidelines and features in order to make sure… 

It’s hard to argue that social media hasn’t fundamentally transformed the way we live our lives. Before social media, you’d have to physically call someone if you wanted an update on their lives; now, you get their status updates beamed directly to your phone, or you get to see what they’re up to in the form of an Instagram post or a TikTok video. Similarly, in the era before social media, it wasn’t easy to talk to someone, but now,… 

If you’re planning to become a social media influencer, then you’ll probably hear a lot about how to maximise your posting schedule. There’s a good reason for that; the frequency with which you post on TikTok can be the difference between achieving success and languishing in obscurity. It’s not just about the times you post on TikTok; you also need to pay attention to how often you’re posting as well as when you’re scheduling posts, and there are a number… 

If you’re a social media influencer or a brand, then there are few things more important than making sure as many eyes are on your social media content as possible. Everyone knows that a robust social media marketing strategy is critical to a business or influencer’s success, and that involves making sure your content is visible. As such, you should be doing everything you can to make sure that what you’re posting can be seen by as many people as… 

Almost more than any other platform, TikTok is all about trends. When you open up TikTok, you’ll immediately be greeted with your For You page, but it’s extremely easy to discover what’s currently trending on the app. That should tell you a lot about how important trends are to TikTok’s identity; it’s all about what kind of content is trending, and how influencers can hop on those trends to try and get themselves some more followers or raise their profile… 

If you’ve managed to build up a following on TikTok, then you’ve done better than most creators manage to do. Getting followers isn’t easy on TikTok; the community demands perfection from content and won’t give the time of day to anything it deems unworthy. There are so many creatives on TikTok that you really need to stand out to get followers, but it’s also important to think about how you’re going to keep them. You see, once you amass followers,…