TikTok is the place to be. There are currently over 3.2 billion TikTok users, with over 1 billion of those being active users. Twitter currently only has 330 million active users. TikTok has the same number of active users as Instagram, with Instagram having over 1 billion. TikTok was born in 2018. Instagram was born in 2010. The figures show the sheer popularity and growth trajectory of TikTok. Many hail the success of the app to be down to the…
TikTok is one of the fastest-growing social media platforms out there, which means it’s absolutely ripe for brand growth. If your brand isn’t incorporating TikTok into its social media strategy, then you’re missing out in a major way. As of January 2021, TikTok enjoyed almost 700 million monthly active users, which is a whole lot of people who could potentially be seeing your ads and consuming your content. With that said, you might be wondering whether TikTok has any built-in…
Any successful social media influencer will tell you that engagement is absolutely crucial to a good social media strategy. Without engagement, you can’t take the figurative pulse of your audience; you can’t know what they want from you or whether they’re enjoying the kind of content you’re creating. Nowhere is this more true than on TikTok, a platform that centralises authenticity and fosters a sense of community in all of its users. If you want to engage with other TikTok…