What Exactly Is TikTok Now And What Does It Do?
If a social media platform is going to remain competitive with its rivals, then it needs to keep introducing new features. That’s what led Instagram to create Reels back in 2020, with the platform aiming to keep up with TikTok, which is still in its ascendancy right now. If a platform doesn’t continually add new features, then there’s a good chance it could stagnate, meaning that users will depart from it en masse. Obviously, that’s not what social media platforms…