Social Media

TikTok has become a massive hit in the marketing world. It has allowed brands to connect with millions of people through fun and creative video content. Did you know that over 5 million businesses use TikTok? [Source: TikTok] Both small businesses and big brands are discovering various ways to tap into this marketing potential and make the most of it. Brands are taking advantage of TikTok now because there is so much organic reach available for businesses. TikTok has reached… 

It’s really tempting to think that because you can grow so quickly on TikTok these days that it’s automatically better than Instagram. But does getting eyeballs on your Tik Tok videos make it a better platform for your business? Both Instagram and TikTok have over a billion followers, offering businesses of all sizes a golden opportunity to market their products and services. Therefore, figuring out which platform is the best fit to market your business can be daunting. Today, we… 

TikTok has broken records in record times. Even that’s an understatement! Pioneering a wholly new form of social media content creation, TikTok has come out on top and influenced the whole industry to change how they think—Making Instagram launch Reels, YouTube begin with their Shorts, and Reddit start using live streams from creators. It’s true that if TikTok was an influencer itself, it would easily beat Snapchat, Twitter, Pinterest, and many others while going toe-to-toe with the legendary Facebook and… 

If there’s one thing that could be said to be absolutely central to TikTok’s identity as a platform, it’s music. The app got its start as a lip-syncing platform where people could mime along to their favourite songs, and indeed, that’s still one of the most popular types of video you’re likely to see on TikTok. Content creators still make videos soundtracked by the hottest songs around right now, and TikTok is even a tastemaker when it comes to the… 

If a social media platform is going to remain competitive with its rivals, then it needs to keep introducing new features. That’s what led Instagram to create Reels back in 2020, with the platform aiming to keep up with TikTok, which is still in its ascendancy right now. If a platform doesn’t continually add new features, then there’s a good chance it could stagnate, meaning that users will depart from it en masse. Obviously, that’s not what social media platforms… 

There’s no doubt that social media is one of the most prevalent and dominant forces in the online world today. Whether it’s the monolith that is Facebook or the up-and-coming challenger TikTok (or, indeed, any number of other hugely popular platforms), social media dictates many aspects of our lives. Plenty of people get their news about current events and the world around them from social media, despite the dangers that poses, and relationships are made and broken on social media… 

If there’s one thing that is of critical importance in today’s social media age, it’s accessibility. Society is slowly becoming aware of issues that might not have come to light a decade ago, and those issues are affecting many potential social media users who want to be able to get the best experience out of their apps just like anybody else would. That’s why many social media apps are changing their accessibility guidelines and features in order to make sure… 

It’s hard to argue that social media hasn’t fundamentally transformed the way we live our lives. Before social media, you’d have to physically call someone if you wanted an update on their lives; now, you get their status updates beamed directly to your phone, or you get to see what they’re up to in the form of an Instagram post or a TikTok video. Similarly, in the era before social media, it wasn’t easy to talk to someone, but now,… 

If you’re planning to become a social media influencer, then you’ll probably hear a lot about how to maximise your posting schedule. There’s a good reason for that; the frequency with which you post on TikTok can be the difference between achieving success and languishing in obscurity. It’s not just about the times you post on TikTok; you also need to pay attention to how often you’re posting as well as when you’re scheduling posts, and there are a number…