February 2021

Like any other social network, TikTok is entirely dependent on its user base. Content creators and followers are the lifeblood of TikTok; without content regularly being created and users following others and liking their videos, there would be no activity, and TikTok would die. That’s why, if you’re going to become an influencer on TikTok – or even if you’re simply looking to immerse yourself in the culture as much as you can – it’s important to understand how TikTok… 

It’s official – we are living in the age of TikTok. The Chinese social media platform is phenomenally popular, easily outstripping the popularity of its counterparts by a significant degree. Other platforms such as Instagram still have larger audience shares than TikTok, but ByteDance’s video sharing app is growing at an unbelievable rate and isn’t showing any signs of slowing down any time soon. We thought this would be a pretty good time to take stock of exactly what TikTok…